Case Study: Variable Data
The Situation A door-to-door sales organization was using homemade, stamped cards to promote their hot ‘offers of the month’ to potential subscribers. Sales were falling in two consecutive quarters and market share was eroding at an alarming rate.
The Challenge Replace the homemade, stamped cards (which were largely unreadable and different shapes and sizes) with economic, personalized card to professionally promote the Company’s products and brands.
The Solution Using our variable data press, Palaimon created a new card which was personalized with the individual rep’s name, email and phone number as well as the specific offers in a specific area code or demographic. The result was a professional, stream-lined card which presented the brand consistently for every rep.
The Result The Company increased their quarterly sales by ten per cent. Not only was the card was more professional and personalized by rep, but it was also a powerful sales tool. The reps felt that the Company was investing in them.