Direct Mail Solutions
Direct the success of your next direct mail campaign.
Palaimon can look after all the details of your direct mailing, including shrinkwrapping and fulfillment. No outsourcing as we provide a one-stop solution from concept to client.
We provide full high-speed direct mail capabilities from just $.05 per unit addressed.
Today’s Direct Mail Marketing Environment
People receive an average of more than five pieces of direct mail per day and as a result more and more companies are questioning the use of direct mail as an effective advertising medium.
The biggest disadvantage of direct mail is that it is usually ignored and can be an expensive way of trying to generate sales if it is not executed properly.
How To Do It Right?
Direct mail can be extremely successful if it is planned and executed properly.
Direct mail should not stop once the first mailer is executed and the utilization of proper targeting and post-mailer analytics are an essential componenet of an effective campaign.
We can help you create a message, personalize it for your readers, create and build a targeted audience list, and increase your response rates.
Why Choose Direct Mail?
1. It’s personal. Direct mail allows us to personalize your messages to current and past customers. This is a great way to show your customers that you appreciate their business and want to continue to concretize your relationship.
2. It’s measurable. You won’t have to wonder if your customers discovered your company through your newspaper or radio ad, billboard etc. Direct mail gives us a way of pinpointing exactly how your customers found you.
3. It’s flexible. You can consistently change direct mail campaign pieces and tweak headlines and designs. This is the best way to attract your targeted demographics.
4. Direct mail is target driven. It can tightly target your prospects in literally hundreds of different ways and help align your product penetration with appropriate target markets.
5. Direct mail is cost-effective. We help you design and create an eye-catching mail piece to maximize your penetration. With our guidance and support metrics and post-mail out analytics, you can achieve amazing response rates and a return on investment that will make any owner smile!
6. Direct mail is quick. In three days following artwork approval, you can quickly notify your current and potential new customers of your new offer or product and get quick feedback .
Direct Mail – What Goes Through Your Readers Mind?
When your reader opens your direct mail piece, they will automatically go through a screening process.
This is why it is so vital to produce a message with a powerful headline and eye-catching design. The presentation of your message can help ensure your message gets through to the customer.
The average person receives 5+ pieces of direct mail everyday and if it’s masked in an envelope with pages upon pages, you can be assured it will not be effective.
Benefits of Effective Execution of Direct Mail
Interesting designs lead to interested clients
Customer loyalty
Proof of Results
Use of direct mail has curtailed in recent years with the increased number of daily messages received by individuals through emails and excessive junk mail.
Marketing managers have seen what used to be rule of thumb response rates of 2-5% dwindle down to 1-3% as of late.
This is why proper execution of your direct mail program is so critical.
We have helped our customers achieve response rates four times as high as the industry average simply by using our experience in what makes direct mail work.
Through a proper value proposition we have helped customers establish new customer bases and substantially increase sales.
Customers who engage in successive direct mail campaigns usually see an even greater increase simply through measuring past efforts and adjusting targeted customers based on profile.
Depending on your industry, rate of response might not be the best metric of effectiveness (return on investment might be a more telling gauge).
Some industries experience a 2% rate of response but witness a 20% return on investment using direct mail. It really depends on the nature of your product or service.
Direct Mail Presentation Materials
Self-MailerA self-mailer is your message not enclosed in an envelope. Self-mailers tend to be extremely effective when communicated properly because it is concise and to the point.
Receivers do not have to scan uninteresting paragraphs with the few visuals they are accustomed to with letters and brief memorandum type messages.By spending a little extra effort on the design and appearance of your self-mailer, your responses can greatly increase – sometimes more than doubling previous campaigns. Our in-house creative design team can help you to create something that is sure to be retained.
Self-mailers help keep processing and material costs low because they do not need to be stuffed and contained in an envelope.
Through the use of unique die-cut shapes, the self-mailer is easily the most effective and versatile method to reach your targeted audience.
Postcard
Postcards are an extremely effective method to reach customers. Their limited space ensures that messages are concise and to the point.
The short headlines are usually what help entice the reader to respond.
Postcards are also usually very well designed further helping to grab the reader’s attention.
With a fold-over postcard, customers who have more information to get across can do so without compromising the best benefits of this medium.
Since the cards are generally thicker, they standout when the mail arrives and they also save on material and processing costs.
Multiple Fold Mailer
Multiple fold mailers are not contained within an envelope but are tri-folded and sealed with a tab seal.
This is cost effective presentation method and when matched with an attractive design can help to generate further interest in your message.
Multiple fold mailers do not need to need to be stuffed and save on material and labor costs.
Envelope and Letter
Envelope and letter mailers tend to be the least costly and usually the least effective.
However, envelope and letter mailers are seen as an acceptable way to communicate with already established customers in a formal way.
The biggest pitfall of letters is that they are usually too long and are simply ignored by your audience.
The best thing about them is that 95% of letters are opened to ensure that readers are not throwing away important notices or checks.
Personalizing your letter or direct mail piece has been a proven way of increasing letter response rates.
Clear Plastic Showcase Seal
The clear plastic seal adds to the attractiveness of your direct mail piece and can greatly increase your response rates.
The contents show through the clear bag, giving the potential for maximum visual impact.
Clear packages can be extremely effective and are very affordable.
Catalogs
Catalogs are the most effective way of showcasing a wide selection of seasonal products to a large audience.
The biggest downside to catalogs is that they usually are greater in weight and thus require higher postage.
Steps to Increase Your Direct-Mail Rate of Return
Our experienced direct mail employees can help you save money while maximizing your rate of return on your marketing program.
The most important factors in a successful direct mail program are:
Grabbing Your Audiences’ Attention
The difference between an envelope with a letter and a foldout piece with 3D visuals is the difference between a sale that goes to you and one that goes to the competition.
Our state-of-the-art 3D lenticular printing capability coupled with our variable data press enables you to personalize your message and make it visually stunning !
Make Your Message Matter – Personalize and Focus on Needs!
Make Your Customers React and Respond
Direct Mail Services We Provide